ABOUT THE DESIGNER

Sarah Fuad is a Saudi fashion designer known for her occasion wear. Her interest in fashion started at a young age, when she used to put together small fashion shows with her sister. This passion led her to study Fashion Design at Seattle Pacific University, where she developed her style by combining modern ideas with classic elements.

One of the biggest influences in her journey was her mother, who once gave her clothes from the 80s and 90s that still looked new and relevant today. Seeing how well-made pieces can last for years inspired Sarah to focus on creating clothing that can be worn over time and even passed down.

In early 2020, after returning to Saudi Arabia, Sarah started building her brand. She focused on occasion wear designed for women who want to feel confident and stand out, and she continues to grow her brand with this vision in mind.

In 2025, she also began her Master’s degree in Strategic Management at Institut Français de la Mode in Paris, expanding her understanding of the fashion industry from a business perspective.

In December 2025, Sarah expanded her vision beyond her brand by launching Villa Vogue in Bahrain, a multi-brand store and fashion community that brings together designers, fashion lovers, and creatives through curated events and intimate gatherings.

Today, Sarah operates her headquarters in Al Khobar, Saudi Arabia, which includes her atelier and a dedicated space for bridal, made-to-order, and couture clients, offering a personalized and elevated experience.

Her work has been showcased during London Fashion Week, Paris Fashion Week, and Milan Fashion Week. She has also been featured in interviews and media appearances with platforms such as ET Bel Arabi and Fashion Trust Arabia, as well as in publications including Elle Arabia and British Vogue, among others.