ABOUT THE DESIGNER
Sarah Fuad is a Saudi fashion designer recognized for her sophisticated occasion-wear and commitment to creating timeless, elegant pieces for women worldwide. Her passion for fashion began early, inspired by childhood moments of staging fashion shows with her sister. This led her to pursue a bachelor degree in Fashion Design from Seattle Pacific University, where she developed her unique design perspective, blending modern trends with classic elegance.
A pivotal influence in Sarah’s journey was her mother, who once gave her clothes from the 80s and 90s that still looked new and stylish for today, due to their high quality and timeless design. This experience inspired Sarah to create a brand focused on timeless clothing—pieces that can be worn today and passed down to future generations, much like her mother’s clothing choices.
In early 2020, after returning to Saudi Arabia, Sarah began building her brand, focusing on occasion-wear that embodies grace, strength, and individuality. Her designs are crafted for bold, confident women who appreciate luxury and craftsmanship. Today, she continues to expand her brand, empowering women through her creations that celebrate both sophistication and individuality.
In early 2020, after returning to Saudi Arabia, Sarah began building her brand, focusing on occasion-wear that embodies grace, strength, and individuality. Her designs are crafted for bold, confident women who appreciate luxury and craftsmanship. Today, she continues to expand her brand, empowering women through her creations that celebrate both sophistication and individuality.